Credit: Valerie Birkel @Valilliia_bi
The world has experienced a massive health wave in recent years. Refueling food, supplements, gym clothing, home trainers, etc. these are things that the consumer buys. The fitness industry opens up many doors for companies. One of these doors is the entrance to the wholesale sweatshirt business. The more individuals sweat and work out, the more individuals buy a sweatshirt. Before investing in wholesale sweatshirts, here are three things to remember.
When is the right time to invest?
Before investing in a business, one must ask the question, “Is this the right time to invest?”. In this case, yes it is. More and more individuals are beginning to work out or travel actively. This, obviously, leads to sweat. The health-conscious person wants to avoid catching a cold or a muscle spasm. Of course, there is also the fashion aspect, besides the health reasons for wearing a shirt after the workout. The consumer wants to look fashionable and sportive after working out. This is why the market for sweatshirts, especially heat regulated shirts, is growing constantly.
What size range should you buy?
We already have established that many people nowadays work out. Although we just see skinny, qualified individuals in advertisements, social media, etc. there are several individuals of greater size who still take care of themselves. As a sweatshirt wholesaler, you should have all major sizes (small, medium and large) in equal amounts in stock. Also, don’t forget to differ between women and men sizes and cuts.
A little tip here: Make sure that the size tags are present and put in a position where the size of the garment can be easily decided by the buyer and customer. No one likes guessing sizes.
Style and Design
You should do some research on your target group and your orientation before buying sweatshirts in all sizes. Where do you want to sell you sweatshirts? Who is the end consumer? What do they want? Do they like print or a plain shirt? What is your competitor doing? This knowledge helps you to determine the colors, styles, shapes and general design of the sweatshirt you should sell. Also it helps you to avoid selling the same shirts as your main competitors. The ultimate aim is to sell something that individual customers are unable to find elsewhere. If you do your research properly, it will increase your rate of success by at least 50%.
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